#NextGenStyle Collection Wows at LBM 2016

It is really easy to write the words “Marvin is all about design possibilities”, maybe even easier to skim over them as you are reading a marketing piece. Many of us spend substantial time and energy trying to bring this statement to life for everyone we meet. With all the energy focused on other people’s Marvin inspiration, how often do you think about what YOUR Marvin style would be?  If your answer is ‘never’ (or even if its ‘all the time!’), keep reading!

We posed this very question to the Hastings community and we received 32 incredibly inspired, very diverse submissions. It was difficult to choose just a few to actually bring to life, but we landed on the finalists and asked our friends at Marvin Windows and Doors to handcraft each one based on the original inspiration. I am proud to announce that we are publicly unveiling the 7 inspired designs that make up our 2016 #NextGenStyle Collection at the LBM Show in Providence, RI this week.


LBM #NextGenStyle posters_Page_03-crop

What happens when you ask a team of passionate window lovers to imagine their dream
Next Generation Ultimate Double Hung?

Driven by their own creativity and inspiration, and supported by Marvin’s Built Around You promise, our team members took standard design options and developed window designs that are uniquely their own.

Explore this sampling of our team’s designs, and then CREATE A PERSONALIZED SET OF MARVIN STYLE OPTIONS for your own #NextGenStyle.

#NextGenStyle is made possible by A.W. Hastings & Co. and Marvin Windows and Doors. It is also supported by the Marvin Next Generation Ultimate Double Hung Window.

If you are attending the show in Providence, please stop by and see these masterpieces on display, then take a few minutes to play with Marvin’s design options and share your vision for a personalized Next Generation Ultimate Double Hung window. If you aren’t going to be in Providence, check us out on Instagram or Facebook and follow the action, then let us know what your #NextGenStyle would be.

MIanaMiana Hoyt Dawson
Marketing Brand Manager
A.W. Hastings

A Memorable Marketing Trip To Warroad

A.W. Hastings Field Marketing Manager Beth Gendron shares highlights from Hastings’ first all female marketing trip to Marvin headquarters in Warroad, MN.

Many of my Hastings colleagues have been to the Marvin factory in Warroad, MN numerous times, and they always come back with great stories to tell. So I was excited recently to have my first opportunity to co–host (along with Hastings’ Cindy Breheny) a retailer trip to the Marvin factory in Warroad, MN. This trip was even more special because it was Hastings’ first ever all female marketing trip. 

Many of our attendees had never had the opportunity to visit the Marvin factory, and our goal was to leave them with the “wow” factor that everyone has when visiting Marvin for the first time! We accomplished that and more, because even better, we were able to share so many great ideas and conversations on a professional and personal level during the trip.


Trip attendees take a break from their non-stop agenda to pose for a photo at Marvin’s marketing offices in Eagan, MN.

Our trip started with a stop in Minneapolis, where we toured the Walker Sculpture Park and experienced the iconic cherry and spoon and the heart of the park system in Minneapolis. Then, it was on to a private tour of the Purcell-Cutts House. The next day, we visited the corporate marketing office in Eagan to get a behind the scenes look at their marketing operations, and then it was off to Warroad on Marvin’s private plane. When we arrived in Warroad, we met up with our tour guide, Elena, and started our factory tour of wood processing before finishing up with the museum tour. The highlight of the tour for many was the Marvin museum, and it was touching in so many ways as several of these women are part of a family owned business and are owners themselves.

I know that our attendees on this unique trip to Marvin were left with a new appreciation of Marvin and the craftsmanship and values that the Marvin family is committed to. Many of the marketing managers/owners could also relate to the Marvin family and were inspired by their story, which was so great to see. 

Here are just a few of the comments I received in post-trip thank you notes. “Our trip was rewarding in the people and places we met, especially learning about and understanding the care and attention Marvin gives to its brands, products, services, its employees, its community and its customers.” – Joan Brooks, Harbrook Fine Windows, Doors & Hardware  

“The trip to Minneapolis and Warroad was terrific and so well organized. I am so glad I decided to go. Thanks to all the Hastings and Marvin people who made the trip interesting and comfortable. I have returned with greater enthusiasm for Marvin products, a renewed appreciation for American ingenuity and the importance of community.” – Allison Neumann, Ed Herrington, Inc. 

“As always, the trip was well planned and you all did a fantastic job catering to the group. It was a good ‘reMarvinization’ for me to spend some time in Warroad and I also really enjoyed visiting the Guthrie, which I’ve heard so much about.” – April Bolin, Windows & Doors By Brownell  

During the trip, we shared a lot of laughs and all of us connected on a more personal level.  Our first night at dinner, the waitress at the restaurant asked us if we were a sorority that was reuniting …. That just goes to show the connections that were being formed a few short hours into the trip!  


The group at Marvin’s headquarters in Warroad, MN.

All of the attendees left with a renewed appreciation for American made products, family business values, the importance of their community, and most importantly the care and attention Marvin gives to their customers. Thanks to everyone who attended and to Cindy for all her help and guidance in planning this trip – an experience I will never forget! 

beth-gendronBeth Gendron
Field Marketing Manager, A.W. Hastings

Interior Shades from Marvin – A Perfect Fit

Screen shot 2014-01-24 at 2.41.35 PMMarvin has always been known for its quality, great aesthetics and being a market leader in innovation, but in the last two years I feel that Marvin has really begun the process of bundling value into their products. The introduction of painted or stained interior finishes and now interior shades again combine products and services that normally would have had to have been provided by others and now make them convenient directly from the window manufacturer.

Interior shades for me are a very exciting product offering. They were designed to integrate with the Marvin window or door, but to operate in a more traditional way than between the glass options. This allows the product to be both functional and fashionable.  Shades are about controlling light and providing privacy. The design of the Marvin interior shade allows for both of these while allowing you to operate the windows and doors. This is a major advantage over between the glass offerings because the moment you operate a between the glass window the shade or blind travels with the sash negating the purpose of the product – providing privacy or controlling light.

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Additionally, shade products direct from Marvin can allow for a very streamlined purchasing experience.  Retailers representing this product are in the position to be able to recommend a complete window and door solution, now including privacy and light management.  Since the product was specifically designed to work with Marvin’s product, there is no need for in house measuring.   Customers will no longer have to put fastener holes through their finishes to hang third party shades or blinds with Marvin’s new integrated shade solution.

As a retailer, the new interior shade allows you the opportunity to offer customers a shading product that matches the quality and aesthetics of their Marvin windows and doors, while gaining incremental sales.

Mike Klahr bw2013 websize-2.jpgMike Klahr
Product Specialist
A.W. Hastings

Not Just Another Insert Window …..

As you may already know, Integrity Windows & Doors released for sale the Wood-Ultrex Insert Double Hung on December 16th of last year.

This much anticipated release continues Marvin’s “Best in Class” approach to product and market development. The continued strength of the residential remodeling and replacement market has been well documented, and this exciting product will help all of us to capture “our” share of the insert replacement business.

If you are like me you may have thought “well it’s about time” or “what took so long”? After all Marvin knows how to make an insert replacement window. True enough, we aren’t the first to have an insert replacement double hung or for that matter the only ones to offer one but to my knowledge we are one of very few to offer a fiberglass insert double hung.

Let’s not forget the long term performance benefits we have come to learn that Ultrex fiberglass provides. The technology that Marvin owns with Tecton Products remains at the top of the industry with regard to complex thin wall fiberglass pultrusion technology. Our fit & finish is second to no one else who is using fiberglass. In case you missed it, the patented acrylic capping resin system used on Integrity Window & Door components was recently certified to meet the AAMA 624-10 specification, making them the only manufacturer in our industry that does.

I for one am happy that Integrity took the time to incorporate much of the “voice of the customer” feedback into the design of our new insert double hung. Here are a few of the highlights:

1. New sill design allows for more of the bottom rail to be visible on the interior which gives the insert a more traditional appearance. They also added the option of a sash lift.

2. A color matched extension to the exterior bottom rail has been added which improves upon our aesthetics from the exterior.

3. Our sizing capability has been greatly expanded. Integrity will make Wood-Ultrex Insert Double Hungs smaller and larger than our current full frame product. Up to 54″ x 84″, incredible. All sizes come certified for performance by the WDMA.

4. The interior check rail/accent ledge has been reconfigured with the depth of the accent ledge overhang reduced by more than half. As a matter of fact this change has already been adopted into the full frame product.

If it sounds like I am excited, it’s because I am. In my opinion the product planning team did a great job.

Ultrex fiberglass, certified exterior coating system, industry leading performance, aesthetic improvements all in a consistent two week lead time – doesn’t sound like just another insert window to me. Check it out!

Ben BrockettBen Brockett
Product Specialist
A.W. Hastings Co.

Coastal Perspectives With Hastings Project Manager Betsy Ellery


When designing for New England coastal projects, architects can take advantage of beautiful surroundings and dramatic ocean views – but they also must take into account the special considerations that come with coastal construction. Achieving the desired results can mean navigating a complex landscape of building codes, product guidelines and weather concerns – all while managing client expectations for performance and aesthetics.

Hastings Project Manager Betsy Ellery shares her thoughts on why it’s so important for architects to be able to trust the team behind them when designing for the coast.

 “I spend a lot of time working with and talking to architects about their projects. In a coastal project, product selection is not just “can” and “can’t.”  It’s “should” and “shouldn’t.”  Some people choose to go against our recommendations – and that’s certainly their choice, but everyone involved from the architect to the builder to the owner needs to understand what the consequences of those choices might be. The good news is that there are many steps we can take to achieve the desired outcome for a project.

For me, a key factor in the successful outcome of an architectural project has always been trust. Architects know that they can trust their Hastings contacts as the resource they can rely on for answers. They trust our ethics and they trust our advice, and we take our position as their go-to experts very seriously. What I find is that most architects want to have a project that is rated for the coast – but sometimes we have to do a little work to get there. When they send me the project they are working on, the first questions are always the same. Where is the project located and what conditions do we need to account for? What are your expectations for performance? Are we talking an impact location or “just” a coastal one? Only when we have these questions answered do we then look at the overall project and the individual units. One of the first things we need to talk about is size limitations and mulling limitations. We also discuss living within the product guidelines when it comes to what is possible on the coast – taking the raw material of what the architect wants and adjusting it to meet the needs of the project.

It’s interesting to consider that years ago, we didn’t even think about asking about the location of a project. In the mid-late 90’s, Design Pressure wasn’t even a part of the conversation, but as more and more people build on the coast, now it definitely is. In addition, people’s expectations are different today. They expect their windows and doors to perform at a higher level – and a successful project is one that meets the customers’ expectations. However, the reality is that customers who choose to live on the coast must allow for certain weather conditions. One way we can help is by educating the homeowner that although a DP50 in extreme weather may leak a little, that doesn’t necessarily mean that the window itself is bad. 

It’s also important to consider the different priorities that can surround a project. For the architect, top priorities would be to ensure that the project falls within the building code, that everything performs as it should, and that the project achieves the desired aesthetics. So we help them achieve the look and the performance they need, and they’re happy. For Hastings at the distributor level, a top priority may be to ensure that our retailers are fully equipped to service their customers. The bottom line is always that we want the project to succeed. By choosing the correct product solution for the conditions, we will have a higher likelihood of achieving that success.”

At Hastings, we have a team of knowledgeable professionals who have collaborated on coastal projects for decades. Your sales representative and inside sales and support team are accessible throughout project planning. Consult with us early in the process so that we can work together to make recommendations that result in buildings that perform to their maximum potential on the coast.

If you have questions about a coastal project, contact the Hastings team. Email support@awhastings.com or call your Hastings Sales Representative.


Betsy Ellery has been a Project Manager with A.W. Hastings since 1999. She works with architects and retailers throughout New England, recommending windows and doors for coastal environments including commercial, institutional, residential and historic projects.  

Marvin.com Rolls Out Technical Info Improvements

Some great news to end the week! Marvin’s website has undergone some big improvements to help anyone access technical information more easily. The newly created Technical Resources tab, which replaces the Sizes, Performance, and Specs tab, offers fresh functionality and streamlines access to everything from ADM pdfs to Installation docs to 2D and 3D drawings – all readily available with an easy click. No need to scroll down a long list of items to search for information!  Also new – all documents accessible on this page are directly linked to source documentation.

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You will also note the new tool listed in the Energy Data category – a handy reference to NFRC values for commonly ordered products. This tool allows users to select from variables such as divided lite and glazing options to get resulting NFRC performance values, and links to the NFRC window rating system site for additional product information.

Hastings’  Project Manager Betsy Ellery called it a “real home run” – and we think you will agree!  Check out this great new resource today!


Coastal Perspectives With Meteorologist Adam Strzempko

“Even though it is expected to be a more active season than normal there is really no way to tell what storms will make landfall.” – Adam Strzempko, WWLP-22News Weekend Meteorologist 

When it comes to coastal design and construction, weather will have a huge effect on the long-term performance of a project.  While damaging weather is a four-season concern, on the coast it’s often hurricanes that grab the majority of the headlines. With the 2013 hurricane season now underway, homeowners on the Atlantic coast should anticipate another active hurricane season this year.

The prediction for 2013 by the National Oceanic and Atmospheric Administration is that the season (June 1 – November 30) will be “above normal and possibly extremely active.”

Americans living along the eastern seaboard and the Gulf Coast should take steps now to make sure they are prepared should a major hurricane strike – that means food, water and batteries to last three days, a communication plan so friends and family can find you, an up-to-date insurance plan, and the ability to secure your property.

We checked in with meteorologist Adam Strzempko of WWLP-22News in Springfield, MA for his perspective on what coastal residents might expect from this year, and for his opinion on how they can manage through the season.


  • Meteorologists are predicting that the 2013 Hurricane Season will be an active one. How many hurricanes are expected to  make landfall this year, and why do you think this year will be more active than average? 

It is forecast to be a more active hurricane season than normal. NOAA’s Atlantic Hurricane Season Outlook says there is a 70 percent likelihood of 13 to 20 named storms (winds of 39 mph or higher), of which 7 to 11 could become hurricanes (winds of 74 mph or higher), including 3 to 6 major hurricanes (Category 3, 4 or 5 with winds of 111 mph or higher). These ranges are well above the seasonal average of 12 named storms, 6 hurricanes and 3 major hurricanes.

Even though it is expected to be more a more active season than normal there is really no way to tell what storms will make landfall. That can really only be determined once the storm forms and then looking at what weather systems will affect its path at that time.

This hurricane season is expected to be so active because of warmer than average water temperatures in the tropical Atlantic Ocean and Caribbean Sea. Also an El Niño, which often helps to suppress hurricane formation, is not expected to develop.

  • What advice would you have for hurricane preparedness for people who live on the coast – both in general, and when a hurricane strike is imminent? Should someone prepare differently depending on the “rating” of the storm?

People living along the coast should have a plan ready. To protect your property, storm shutters are a good idea or boarding up windows ahead of an approaching storm. Whether you should evacuate will depend on how close you are to the coast. People right along the shoreline should really consider evacuating for just about any category storm. A Tropical Storm or even a Category 1 hurricane can cause considerable storm surge if it comes in at high tide. If a hurricane is a category 3 through 5 people even near the coast should move inland due to storm surge that could move in several miles in some cases.

  • How are changing weather patterns impacting New England coastal environments? What changes most concern you in terms of coastal living? 

Changing weather patterns do seem to be having an effect on the New England coastal environment. Between tropical storms and hurricanes and intense Nor’easters in the spring, fall and winter we continue to see considerable beach erosion along the New England coastline. The most concerning thing I am seeing are homes that are becoming uninhabitable because the erosion is making the ground they were built on unsafe. It’s also worrisome to see how the erosion has changed the way some of our beaches used to look like.

  • What kind of tools do meteorologists have at their disposal when it comes to hurricane predictions?

When it comes to forecasting hurricanes we have quite a bit now at our disposal. There are numerous computer models that help forecast the path of a hurricane. There are new satellites that give us a much better view of the storm and what is actually going on inside it. There are also hurricane planes with the latest technology that fly into the storms to give us an even better idea of what is happening inside the hurricane.

  • Knowing what you do about the weather conditions that can affect coastal areas, if you were building a house on the coast, are there any specific steps you would take to safeguard your home? 

If I was to build a house on the coast I think the one thing I would do, and what I see a lot of people doing and it seems to help out, is to raise the house or build it on stilts. In some of the recent storms this seems to have helped save a number of homes that would otherwise have been flooded or even washed away when the storm surge came in. I believe some states have changed their building codes and are requiring homes to be built this way depending on how close they are to the water. Also if I were to have a house on the coast I would make sure it had storm shutters.

Throughout the summer, other professionals will share their thoughts and experiences with us on the many factors that come into play in coastal living and construction.  In the meantime, if you have questions about a coastal project, contact the Hastings team. Email support@awhastings.com or call your Hastings Sales Representative.

WebBio-AdamStrzempko_20100924095628_320_240Adam Strzempko is the Weekend Meteorologist for WWLP-22News in Springfield, MA.  Adam has been keeping viewers informed and safe for 15 years, and enjoys the challenge of predicting New England’s changeable weather patterns. 

Coastal Perspectives With Architect Michael McKinley

“All attention is directed to the shoreline now – people will continue to build right on the ocean no matter what happens. But that’s where our clients are. The terrain has changed – it’s a whole new world out there.” – Michael McKinley, Michael McKinley and Associates, LLC

When designing coastal projects, today’s architects must navigate a complex and changing landscape of codes and regulations, minimizing risk and managing their clients’ expectations for coastal living along the way. We caught up with Stonington, Connecticut Architect Michael McKinley, who specializes in designing exceptional coastal homes in New England communities, to learn more about how he achieves success for his coastal clients.

Front with hedge

  • What are the three most important things to look at when you begin a coastal project?

First, we look at the regulatory issues including FEMA regulations and local codes and ordinances. If these are not addressed, the rest doesn’t matter. Then, we view the property from the water, thinking about the home’s image from all angles. It’s interesting that the client often considers the water side to be the “front,” but in reality, coastal homes have two “fronts,” one of which is the water side. A lot of the images we put forth are from the land, but some of the most impressive are from the water – and you never see that from a car. That character of the water side is important. And finally, we consider the materials that go into a project, in terms of the weather conditions that a coastal location may face.

  • Talk to us about “working from the outside in” as you describe it on your website.

It’s about the way that the coastal residence gracefully transitions from outside to inside. The more gradual and eventful that transition is, the richer the architecture is. We draw our floor plan with the entire site in mind, working with critical exterior features including trees, landscapes and views, and then transitioning to the inside, with all season rooms and porches offering a “skirt” to the main structure.

  • What do you consider about windows and doors as they relate to interior design? Does this become complex when paired with performance requirements?

Yes, the relationship between interior design and exterior performance requires a lot of thought. Part of the reason it is complex is the industry-wide condition where Design Pressure ratings restrict product size choice.

Aesthetically, the double hung window is the window of choice for most of our clients. Sometimes, that means Casement and Awning windows are ruled out even though they offer a better Design Pressure rating than a double hung, and would be the best window style from strictly a performance perspective.

Additionally, it takes some effort to design a 6,000-square foot house just using double hung windows – but the orchestration of light and elements of the windows is the level of work that people pay us for. We want to develop musicality and scale windows to the exterior and to the interior. It’s easy to pick the windows and put them in – but harder to achieve the discipline and sense of balance on the interior that we look for in our projects.

We usually draw using Marvin window sizes, and then we readjust when we work with our local retailer. We often have a conversation where we go back and get feedback on what was drawn, and then get the recommendation on what should be done to meet the performance needs of the house within the product offerings.

  • What window and door trend are you seeing most for your coastal clients?

Right now Lift and Slide doors are the rage for my clients. We are using these in most of our coastal projects, not necessarily opening up directly to the outside, but opening onto porches or all season rooms. It’s a way to embrace indoor-outdoor living, even in a relatively modest house.

  • What is the greatest challenge when designing in these environments?

This comes back to the regulatory codes.  For example, Stonington, CT and Rhode Island have recognized coastal residential land as a natural resource (even though it is not state-owned).  These areas have imposed some stiff height limits on buildings so that there aren’t four-story buildings disturbing the imagery of the coastline and slope to water, respecting people who live inland. We run into some rigorous height limits – in Stonington, it’s 24’, which is a short two-story home. When you are talking about larger homes, this has led to a different way of thinking.

There are some communities that are less regulated in the height of the ridge and thus you can build four stories up. Then you get into this sort of vertical aesthetic and it’s a different conversation. The changing scale of the house means that some of your other expectations must change. There are all sorts of local extremes to deal  with.

  • What are some of the methods you employ in your design in order to minimize risk to the home (such as reinforcement for storms, etc)?

When it comes to risk management, a considerable number of precautions are mandated – and these standards grow and change every day.  In the face of these regulations and coastal realities, sometimes we need to counsel our clients that although we can build something, we may need to modify the plans to minimize the risk and to reduce the potential for workmanship or materials failure. For example, adding flashing and “mini-roofs” over windows is a great way to minimize risk.  And most doors are so protected now that we can focus more on the aesthetics.

  • How do you manage expectations when working with clients in complex coastal environments?

From an environment perspective, their vision and expectations really have to be managed when it comes to product, design and site.

On the coast, people are buying into a complex, highly regulated environment – but they don’t read FEMA regulations every day. So helping clients to develop realistic expectations is probably the most important issue when working on coastal projects.

  • As part of doing business on the coast, you offer a service called “Coastal Property Analysis”. Tell us more about this.

We developed this service that attempts to answer questions about how the proposed site will influence the build and design process.  It’s basically a careful examination of the feasibility of the site.

There are big questions that we can answer with this analysis – and to do that, we pull in resources from the locality and site engineering as needed. It’s not expensive, but it’s well worth the effort. With a designer’s approach to the site, we ask technical questions and put it in a report, providing value to the end-user. We talk about realistic options, cost, time for approval – and we subsequently build the buyer’s confidence in the purchase.  Even when our analysis tells us that the site will not be feasible, we find that the prospective homeowners are very grateful to have the information.

  • How do local codes affect your work?

It is always necessary for us to look at local codes. We have state building codes, and we have locality-specific FEMA regulations. However, the municipality itself can require even more, and they often do. It’s important when working in different communities to find out what is specifically required. Window protection is a good example. In coastal Connecticut, we have two communities next to each other. One requires impact windows and the one next door does not – it allows other forms of wind protection.

So when you consider the huge market in renovations out there on the coast, a careful understanding of and adherence to local codes is essential.

  • Are there supplemental services you look for from vendors?

We’ve had our best luck working with our local retailer, because as distributors of a variety of products, the retailer has a service that covers windows, framing, roofs, walls and waterproofing. We can have one meeting and get an idea about all of that. It’s a one-point process with them – over the last few years it has developed quite nicely. It is difficult for us to develop relationships with multiple different types of vendors.

  • What can a window and door retailer provide to help you with the coastal project process?

Support in specifying. A good window and door representative is part of the design process. When we get into complicated Lift and Slide door specifications, we’re not as familiar with that and we don’t want to find out later that there was a better way to do it.  We need the shop drawings and the ability to refine the specs. That’s huge – otherwise you’ll end up with just an “average” window and door project.

Throughout the summer, other coastal building professionals will share their thoughts and experiences with us.  In the meantime, if you have questions about a coastal project, contact the Hastings team. Email support@awhastings.com or call your Hastings Sales Representative.

Michael McKinleyMichael McKinley is Principal Architect for Michael McKinley and Associates in the seaside village of Stonington, CT.  Registered and licensed in Connecticut, Rhode Island, Massachusetts, and Florida, Michael specializes in residential design that is sensitive to the coastline.

Coastal Perspectives with Keenan Burns, Hastings Executive VP and COO

Summer is just around the corner, which means coastal communities throughout New England are coming to life as part-time residents prepare their homes for the season and year-round residents take on warm weather building projects. This market activity provides window and door sales opportunities for retailers, so it’s a good time to talk about Coastal Solutions from Hastings and Marvin.


Because projects in these areas often involve some level of complexity related to issues such as changing codes and weather patterns, or design trends that call for large expanses of glass, Hastings recognizes that we can help our retailers take advantage of the opportunity in these markets. This approach to coastal opportunities is unique in the marketplace. We are not simply offering a portfolio of high quality products, we are offering decades of problem-solving experience, customer service and technical support along with it.

As part of our partnership, the resources of our inside and outside teams are available to our retail network throughout the coastal design and build process. Our collective knowledge and experience is available to retailers and their trade customers at every point of a project. We approach these opportunities collaboratively with a commitment to providing our own brand of excellent customer service. Our goal is to help meet the demands of complex coastal projects and encourage maximum performance of Marvin and Integrity windows and doors on the coast for the long term.

There are many ways that Hastings can work with you on complex coastal window and door projects, including:

  • Pre and post sale site visits
  • Project needs assessments
  • Verification of local code compliance
  • Design Performance recommendations
  • Consultations to integrate aesthetic intent with product performance
  • Real-time telephone installation guidance or on-site training

I’m excited not only about the great opportunities that are out there in coastal markets, but also about the role that Marvin and Hastings can play to help bring your projects to fruition. I encourage you to connect with our team early on in the process so that we can help achieve the best possible results for your upcoming coastal projects.

Wishing you a strong building season,

Keenan Burns, Executive VP and COO


Coastal Perspectives With Hastings Sales Rep Vin Andrews


The New England coastline offers unforgettable views and a relaxed lifestyle that draws people to live there, resulting in construction opportunities. However, sometimes these projects are complex, requiring special consideration of the project site and coastal environment. The good news is, with the right product mix and careful evaluation, the coastal market offers huge potential for retailers and their customers. Recently, we caught up with Vin Andrews, Hastings’ Retail Business Development Manager in Rhode Island, for a closer look at some key points to consider when working on coastal projects.

Q – When it comes to coastal building, which are more stringent – building codes or insurance company requirements?

A – Building codes are meant to establish minimum standards for a structure. In certain areas, insurance company requirements supersede codes, exceeding local specifications.  For example, in Wind-borne Debris Regions, the building code allows for the use of impact glazing, shutters or 7/16” plywood panels for storm reinforcement. In the same area, in order to qualify for coverage, an insurance company may require a homeowner to use a 5/8” pressure treated plywood panel instead.

Aside from these code requirements, there are other methods of protection that are often used on homes including motorized shutter systems and coated fabric panels, which are meant to reduce damage to windows and doors from flying debris during storms. In my experience, these products are much easier to use and store on-site than plywood panels. I recommend the use of these types of solutions as a supplement to Marvin’s products when used on the coast.

– What role does design pressure play in a coastal construction project?  And what are some other project considerations? 

–  Today’s changing weather patterns are forcing code changes in our coastal regions. Now more than ever you need to choose window and doors based on a more comprehensive criteria that includes performance.  I once had someone say to me before a presentation, “Don’t bring up Design Pressure, it’s too complicated and you’ll lose the audience.” The truth is, understanding Design Pressure, why you need it, and how to calculate it is critical to every project located in coastal areas or Wind-borne Debris Regions. Because choosing products that meet the correct performance rating in your area is the key to maximum performance of the building.

 Also, careful consideration should go into the topography and exposure of a project. Elevation changes could influence product performance needs and should be factored into window and door selection.  For example, the performance needs of a house on a bluff overlooking the ocean are greater because it could experience a higher wind velocity due to where it is sited on the building lot, especially during storms.  Many coastal project plans require the keen eye of an engineer to make calculations that ensure code compliance and site considerations. 

Q – Are there any special steps that should be taken when it comes time to install windows in a coastal project?  

A – Well, a house in a high wind or impact zone definitely require alternative installation methods.  These methods may include using screws through the jamb and/or structural installation brackets. To ensure ideal installation, proper flashing and consideration of structural mulling assemblies are also important. 

Q. Do you have anything else you would like to share? 

A –  Yes. The bottom line is that you should always take the time to do the research and weigh the factors that impact a successful coastal construction project.  Ask lots of questions. The end result is a happy homeowner and potential future business opportunity. That’s always worth it.

At Hastings, we have a team of knowledgeable professionals who have collaborated on coastal projects for decades. Your sales representative and inside sales and support team are accessible throughout project planning. Consult with us early in the process so that we can work together to make recommendations that result in buildings that perform to their maximum potential on the coast.

Throughout the summer, other coastal building professionals will share their thoughts and experiences with us.  In the meantime, if you have questions about a coastal project, contact the Hastings team. Email support@awhastings.com or call your Hastings Sales Representative.

Vin 2013

Vin Andrews is Hastings Retail Business Development Manager for the state of Rhode Island and parts of Southeastern Massachusetts. He has over two decades of experience recommending windows and doors for coastal environments including commercial, institutional, residential and historic projects.