Focus on Affordable Housing: Rockview Terrace

Rockview Terrace is a new construction affordable luxury living development in New Haven, CT. The 77-unit mixed-use development consists of 2, 3, and 4-unit buildings, each with its own building style and color-scheme. Infinity and Marvin windows were used throughout the development.

Read the full Rockview Terrace case study at

Urban Renewal Project Balances Form and Function with Infinity Windows

The Brattleboro Cooperative Building is a new construction multi-use commercial building that houses a co-op food store, office space, and affordable apartments in downtown Brattleboro, VT. Hear from architect Gregg Gossens, Windham & Windsor Housing Trust Director of Housing Isaac Wagner, and Infinity Windows by Marvin retailer Josh Druke from WW Building Supply in this video that details the energy efficiency and community revitalization goals for this project.

Read more about the Brattleboro Cooperative Building in a post from Oct. 7, 2013. Rolls Out Technical Info Improvements

Some great news to end the week! Marvin’s website has undergone some big improvements to help anyone access technical information more easily. The newly created Technical Resources tab, which replaces the Sizes, Performance, and Specs tab, offers fresh functionality and streamlines access to everything from ADM pdfs to Installation docs to 2D and 3D drawings – all readily available with an easy click. No need to scroll down a long list of items to search for information!  Also new – all documents accessible on this page are directly linked to source documentation.

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You will also note the new tool listed in the Energy Data category – a handy reference to NFRC values for commonly ordered products. This tool allows users to select from variables such as divided lite and glazing options to get resulting NFRC performance values, and links to the NFRC window rating system site for additional product information.

Hastings’  Project Manager Betsy Ellery called it a “real home run” – and we think you will agree!  Check out this great new resource today!


Infinity Windows Update the Arsenal Street Apartments – Watertown, MA

AWH-0606-128JVClick here to read the full case study on the Arsenal Street Apartments and Infinity Replacement Windows at

The windows in the Arsenal Street Apartments in Watertown, Massachusetts were becoming a problem. At 25 years old, the original aluminum double hung windows in the seven-story building were inoperable, and a serious upgrade was in order for the low income elderly housing complex.

The property owner, Gilbane Development Company, was looking for a durable window replacement solution, with unique sizing capabilities to fit the original window openings in the brick structure. Other requirements taken into consideration were energy efficiency, ease of use for the elderly residents, and restoring the former beauty of the building. For these reasons, architectural firm Smits Associates worked with retailer JB Sash & Door to choose Infinity Replacement Windows from Marvin as the perfect solution for the project.

Click here to read the full case study on the Arsenal Street Apartments and Infinity Replacement Windows at

A Unique Housing Solution for Vermont’s Homeless Veterans

Did you know?  Hastings has a lot of great project profiles on our web site!

Case in point: The Canal Street Veterans Housing Project, in Winooski, VT. This five-story new construction project is a successful marriage of artistic design and functionality.  And this is no ordinary building!  Its special purpose was to provide shelter to area homeless veterans in need of transitional housing.  Learn more about the story behind this unique project by watching this video:

For more video profiles on our Marvin, Integrity, and Infinity window and door projects, visit It’s a great place to get ideas for your next project! 

“Did you remember to ask for the sale?”

This spring I spent a fair amount of time traveling our territory helping to promote all of the most recent additions to the Integrity product offerings and listening to feedback.

On one such recent trip I had the chance to speak with a seasoned salesperson with one of our retail partners, and after we spoke about the recent line additions and his personal wish list he shared a quick story about a recent experience he had.

While working in the store one day a customer came in and immediately approached another salesperson. When that salesperson asked about the reason for visiting them, the answer was one I am willing to bet is not often heard,  “I am interested in seeing and getting information on Ultrex windows.” I questioned the person telling me the story to make sure I heard him correctly and said did you mean Integrity Windows?  He assured me the customer asked specifically for Ultrex by name.

It just so happened that the salesperson she first approached was not comfortable enough about the product to go any further and introduced her to the salesperson who was telling me this story.  He took over from there and in short order showed the customer several displays and answered some questions about options. At this point the customer produced a specific window type and size that they wished to have priced out now that they had decided on their specifications. The salesperson quickly used Marvin’s Order Management System to provide the price for this unit and just as the customer was readying themselves to leave he said:

“You know, I wouldn’t be doing my job if I didn’t ask you what you were doing for a project and if there are other windows or materials involved?

The customer proceeded to produce an entire list of windows and doors for a new home they were building locally. The salesperson asked to quote the entire list and while they waited produced an estimate on the spot. The customer looked at the total, asked about their terms and proceeded to pull out their checkbook and pay for the order in full. Start to finish this whole process took place in less than 30 minutes.

I know what you are thinking as I was thinking the same thing. Yes, this really did happen – but it could just as easily not have happened had this salesperson not “asked for the order.” Do you ask for the order when given the chance?

~Ben Brockett
Integrity Brand Manager


The Hastings Training Show Hits the Road!

“I want to get back to my City by the Bay…”

No, I am not referring to the rock group Journey’s song “Lights” – I’m talking about Portland, Maine on Casco Bay!  Once again,  A.W. Hastings University is taking the show on the road this winter for our annual Portland Training Week – March 5th – 8th.   For the 10th year in a row, this special training opportunity will be held at the Fireside Inn and Suites directly off of Interstate 95 in Portland.  Registration activity has been brisk for our most popular workshops. We hope to see all of our Maine and New Hampshire retailers at this closer-to home location!

The schedule looks like this – we begin the week on Tuesday with Window and Door Performance, followed by Integrity Essentials on Wednesday, Marvin Essentials on Thursday and then we will round out the week with morning and afternoon sessions of Marvin “What’s New in 2013” and Integrity “What’s New in 2013” on Friday.

Whether a novice to windows and doors, or an experienced fenestration expert – there is something for everyone this year.  I am looking forward to seeing our northern colleagues in Portland!

johncrane-3 smile

John Crane
Hastings Business Development

It’s LBM Expo Week!

Wow, it’s hard to believe that LBM Expo 2013 is upon us!   Initial preparations for this show began about 11 months ago and continued right up to… last Friday!

Packing Up…With Attention to Detail!

The show opens TODAY at 9:30 am and ends on Friday at 1:30 pm.  That’s the easy part.  The pre-show logistics and execution is where all the action is.  For this show we not only have the booth to set up but we also have a large meeting/presentation room, off the show floor, which has to be set up as well.

The final pre-show preparation began on Friday morning when all the displays and support material were carefully wrapped and strategically positioned on transport carts and then onto the truck.


Hitting the Road for Boston!

Once the truck arrives at the venue, usually around 6:30 am, the real action begins.  The Hynes Auditorium, in Boston, offers some unique scenarios which make the entire move-in and setup process much more challenging than at many other show sites.  First of all, the loading docks are located in an underground garage area with only one way in and out.  The drivers have to back the trucks down the ramp and then squeeze into a tight loading dock space.  All I can say is I’m glad I’m not the driver!  With everyone jockeying for position and wanting to be the first one in it can get pretty hectic.  The Dock Master has his hands full!

Another challenge here is that you have to use a freight elevator to get your crates up to the show floor.  Again with everyone trying to do this at the same time the process gets pretty complicated.  You can’t be timid or shy in this environment.  We try to carefully choreograph the entire process by strategically off loading our crates.  The first item to come off is our 4 sided hanging sign.  We have the Union hang the sign, above the booth, before all of our crates arrive and block their access to the booth.  Once the sign is hung, and even before all the crates arrive, a couple of the crew members begin snaking the power cords under the carpet.  Once this is completed, the entire crew of 6 begin setting the displays in the booth according to a predetermined layout.  After everything is in place, the crew cleans all the displays and makes sure everything is in proper working order.

A lot goes into the entire process of planning, setting up, executing and breaking down a show like LBM and it takes a team of dedicated people to make it all happen.  A sincere thank you to all those who helped plan and execute what promises to be another successful LBM Expo.

See you in Boston!

Bill Jackson
Show & Exhibition Manager

Looking Forward to the 2013 LBM Expo!

The theme of this year’s LBM Expo, taking place February 6-8th at the Hynes’ Convention Center in Boston is:  Your Opportunity to Grow.  I can’t think of a more conveniently appropriate theme this year, because at A.W. Hastings our goal is to help our Retailers build their business – and we will be highlighting how to do that in Booth #303.

Each year, the LBM Expo gives us the opportunity to visit with many of our Independent Retailers – both current and future – under one roof.  We review what’s new from Marvin and Integrity, and talk about how A.W. Hastings is committed to your success. This year we will be highlighting the power of the products and how we measure up to others in the industry, and what that can mean to your business.  We will show you the differences between Ultrex and other composite materials, Marvin’s cladding compared to roll-form aluminum, highlight the evolution of Integrity windows, showcase coastal solutions, review remodeling & replacement success stories, and more.

Beyond the scope of the incredible design, fit, finish and performance of the products, we will also be asking the question: Are you leveraging our services?  We are dedicated to business development, education, marketing, local representation and building lasting relationships.  We live and work in your communities so we understand your markets, your customers and the challenges you face.  Stop by to visit with us and find out what we can do for you.

We look forward each year to the Expo to be able to spend time with the best Independent Retailers in the business – and we are proud to call you our partners and friends.  See you there!

Marjorie Murray, Hastings Marketing Services Manager

Marjorie Murray, Hastings Marketing Services Manager