A Memorable Marketing Trip To Warroad

A.W. Hastings Field Marketing Manager Beth Gendron shares highlights from Hastings’ first all female marketing trip to Marvin headquarters in Warroad, MN.

Many of my Hastings colleagues have been to the Marvin factory in Warroad, MN numerous times, and they always come back with great stories to tell. So I was excited recently to have my first opportunity to co–host (along with Hastings’ Cindy Breheny) a retailer trip to the Marvin factory in Warroad, MN. This trip was even more special because it was Hastings’ first ever all female marketing trip. 

Many of our attendees had never had the opportunity to visit the Marvin factory, and our goal was to leave them with the “wow” factor that everyone has when visiting Marvin for the first time! We accomplished that and more, because even better, we were able to share so many great ideas and conversations on a professional and personal level during the trip.

IMG_1119

Trip attendees take a break from their non-stop agenda to pose for a photo at Marvin’s marketing offices in Eagan, MN.

Our trip started with a stop in Minneapolis, where we toured the Walker Sculpture Park and experienced the iconic cherry and spoon and the heart of the park system in Minneapolis. Then, it was on to a private tour of the Purcell-Cutts House. The next day, we visited the corporate marketing office in Eagan to get a behind the scenes look at their marketing operations, and then it was off to Warroad on Marvin’s private plane. When we arrived in Warroad, we met up with our tour guide, Elena, and started our factory tour of wood processing before finishing up with the museum tour. The highlight of the tour for many was the Marvin museum, and it was touching in so many ways as several of these women are part of a family owned business and are owners themselves.

I know that our attendees on this unique trip to Marvin were left with a new appreciation of Marvin and the craftsmanship and values that the Marvin family is committed to. Many of the marketing managers/owners could also relate to the Marvin family and were inspired by their story, which was so great to see. 

Here are just a few of the comments I received in post-trip thank you notes. “Our trip was rewarding in the people and places we met, especially learning about and understanding the care and attention Marvin gives to its brands, products, services, its employees, its community and its customers.” – Joan Brooks, Harbrook Fine Windows, Doors & Hardware  

“The trip to Minneapolis and Warroad was terrific and so well organized. I am so glad I decided to go. Thanks to all the Hastings and Marvin people who made the trip interesting and comfortable. I have returned with greater enthusiasm for Marvin products, a renewed appreciation for American ingenuity and the importance of community.” – Allison Neumann, Ed Herrington, Inc. 

“As always, the trip was well planned and you all did a fantastic job catering to the group. It was a good ‘reMarvinization’ for me to spend some time in Warroad and I also really enjoyed visiting the Guthrie, which I’ve heard so much about.” – April Bolin, Windows & Doors By Brownell  

During the trip, we shared a lot of laughs and all of us connected on a more personal level.  Our first night at dinner, the waitress at the restaurant asked us if we were a sorority that was reuniting …. That just goes to show the connections that were being formed a few short hours into the trip!  

IMG_1185

The group at Marvin’s headquarters in Warroad, MN.

All of the attendees left with a renewed appreciation for American made products, family business values, the importance of their community, and most importantly the care and attention Marvin gives to their customers. Thanks to everyone who attended and to Cindy for all her help and guidance in planning this trip – an experience I will never forget! 

beth-gendronBeth Gendron
Field Marketing Manager, A.W. Hastings

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s