Focus on Affordable Housing: Wilmont Crossing

Wilmont Crossing is a new construction mixed-use affordable housing complex. It was built to be a secure, reliable, and aesthetically appealing residence option for the growing population of residents in New Haven, CT who need handicap accessible housing. It contains 47 apartments, a community center, and 9,000+ square feet of retail space. Integrity All Ultrex Windows were used throughout the four-story facility.

Read the full Wilmont Crossing case study at

A Memorable Marketing Trip To Warroad

A.W. Hastings Field Marketing Manager Beth Gendron shares highlights from Hastings’ first all female marketing trip to Marvin headquarters in Warroad, MN.

Many of my Hastings colleagues have been to the Marvin factory in Warroad, MN numerous times, and they always come back with great stories to tell. So I was excited recently to have my first opportunity to co–host (along with Hastings’ Cindy Breheny) a retailer trip to the Marvin factory in Warroad, MN. This trip was even more special because it was Hastings’ first ever all female marketing trip. 

Many of our attendees had never had the opportunity to visit the Marvin factory, and our goal was to leave them with the “wow” factor that everyone has when visiting Marvin for the first time! We accomplished that and more, because even better, we were able to share so many great ideas and conversations on a professional and personal level during the trip.


Trip attendees take a break from their non-stop agenda to pose for a photo at Marvin’s marketing offices in Eagan, MN.

Our trip started with a stop in Minneapolis, where we toured the Walker Sculpture Park and experienced the iconic cherry and spoon and the heart of the park system in Minneapolis. Then, it was on to a private tour of the Purcell-Cutts House. The next day, we visited the corporate marketing office in Eagan to get a behind the scenes look at their marketing operations, and then it was off to Warroad on Marvin’s private plane. When we arrived in Warroad, we met up with our tour guide, Elena, and started our factory tour of wood processing before finishing up with the museum tour. The highlight of the tour for many was the Marvin museum, and it was touching in so many ways as several of these women are part of a family owned business and are owners themselves.

I know that our attendees on this unique trip to Marvin were left with a new appreciation of Marvin and the craftsmanship and values that the Marvin family is committed to. Many of the marketing managers/owners could also relate to the Marvin family and were inspired by their story, which was so great to see. 

Here are just a few of the comments I received in post-trip thank you notes. “Our trip was rewarding in the people and places we met, especially learning about and understanding the care and attention Marvin gives to its brands, products, services, its employees, its community and its customers.” – Joan Brooks, Harbrook Fine Windows, Doors & Hardware  

“The trip to Minneapolis and Warroad was terrific and so well organized. I am so glad I decided to go. Thanks to all the Hastings and Marvin people who made the trip interesting and comfortable. I have returned with greater enthusiasm for Marvin products, a renewed appreciation for American ingenuity and the importance of community.” – Allison Neumann, Ed Herrington, Inc. 

“As always, the trip was well planned and you all did a fantastic job catering to the group. It was a good ‘reMarvinization’ for me to spend some time in Warroad and I also really enjoyed visiting the Guthrie, which I’ve heard so much about.” – April Bolin, Windows & Doors By Brownell  

During the trip, we shared a lot of laughs and all of us connected on a more personal level.  Our first night at dinner, the waitress at the restaurant asked us if we were a sorority that was reuniting …. That just goes to show the connections that were being formed a few short hours into the trip!  


The group at Marvin’s headquarters in Warroad, MN.

All of the attendees left with a renewed appreciation for American made products, family business values, the importance of their community, and most importantly the care and attention Marvin gives to their customers. Thanks to everyone who attended and to Cindy for all her help and guidance in planning this trip – an experience I will never forget! 

beth-gendronBeth Gendron
Field Marketing Manager, A.W. Hastings

Congratulations to the 2014 Integrity Red Diamond Achiever Award Winner!

Designed by Ron Lamarre of Lavallee I Bresinger Architects, the new Student Center at Manchester Community College in Manchester, NH is a contemporary space that brings the campus out of the 60s. The building was built to provide a place for students to lounge, learn, collaborate, dine and exercise, while also improving the school’s overall image.

Click here to learn more about this winning Integrity project.

Windows 101: The Basics and Beyond – Anatomy of a Double Hung: Part 2

Windows 101: The Basics and Beyond is a new educational video series produced by A.W. Hastings, and designed to help homeowners understand fundamental terminology and concepts about windows.

In the third segment,”Anatomy of a Double Hung: Part 2,” homeowners can learn about the parts and structure on the “inside” of a double hung, along with sill details and styles.

Watch for more videos coming soon!

The New Hampden Academy Shines with Marvin Windows

Hampden Academy, a regional public high school, also serves as a community center in Hampden, Maine. When state funding wasn’t enough, the community rallied around this project – raising additional funds to add extra features.The building earned LEED Silver certification, with the use of natural light at the forefront of planning and construction.

See the full case study to learn which Marvin Windows were chosen for Hampden Academy and why.

Windows 101: The Basics and Beyond – Anatomy of a Double Hung: Part 1

Windows 101: The Basics and Beyond is a new educational video series produced by A.W. Hastings and designed to help homeowners understand fundamental terminology and concepts about windows.

In the second segment,”Anatomy of a Double Hung: Part 1,” homeowners can learn about parts and structure on the “outside” of a double hung window, along with popular casing styles and options.

In our next installment, “Anatomy of a Double Hung – Part 2″, we’ll learn about parts on the “inside” of a double hung, as well as sill details and styles. By sharing this series, you can help homeowners become more knowledgable before making their next window purchase!

Marvin Windows Bring Historical Accuracy to Iconic Turrets Building in Maine

Designed and built in 1895 as a massive summer cottage for John Emery, an American stage, film, radio and television actor, the Turrets Building at College of the Atlantic in Bar Harbor, Maine was owned by the Emery family for nearly 65 years, before it passed through several hands. When the college purchased Turrets in 1973, it embarked on a series of renovations to restore the original condition of the building. Today, the Turrets is one of the most important examples of cottage-era architecture in Maine that is still open to the public.

See the full case study to learn which Marvin Windows were chosen for the Turrets Building and why.

Windows 101: The Basics and Beyond – Window Types

We’re excited to introduce Windows 101: The Basics and Beyond – our brand new video series for homeowners! This new educational series produced by our subject matter experts at Hastings is designed to help homeowners understand fundamental terminology and concepts about their windows prior to their home improvement or construction project.

In the first segment,”Window Types,” homeowners can learn about the most popular styles of windows and how they operate.

Feel free to share this video – and check back soon to dive deeper into the parts and structure of Double Hung windows, in upcoming segments of Windows 101!

2014 Marvin Remodelers Summit – Revisited!

Hastings’ Integrity Products Consultant Ben Brockett shares his thoughts on the importance of the Marvin Remodelers Summit – an annual event in Warroad, MN at the Marvin factory that gives remodeling contractors the opportunity to step back and focus on the growth of their business.

I am guessing that many of us who have been to Warroad before might wonder what is so special about the Remodelers Summit. After all, isn’t this just “another” builder trip to Warroad? I never understood the context of this event (notice I didn’t call it a trip) until I had the chance to host it for the first time 5 or so years ago.

In the best terms that I can come up with for it, this is a business meeting/networking opportunity for remodeling contractors from all over the country. Yes, we sit in the different product rooms and learn about what makes Marvin and Integrity products special and we take a short plant tour but the great value I see in this event comes from not what is planned, but rather the relationships that are facilitated. I will try and explain.

2014 Rem Summit 3

Remodelers Summit Attendees get a close look at Marvin.

The Remodelers Summit gives independent remodeling contractors the opportunity to step away from their “regular routine” for a few days and reflect upon their own business. The primary message is not about Warroad and Marvin/Integrity Windows and Doors. Attendees are led through a series of discussions by Shawn McCadden, a published industry expert, about what it means to be a remodeling contractor today. Shawn started into the remodeling business as a laborer for the remodeling company that his father owned. He then branched out into owning his own business which he then sold, and has now become a trusted advisor and business coach for many remodeling companies across the country. To learn more about Shawn please visit this link to his website.

2014 Rem Summit 2

Industry expert Shawn McCadden leads a session for Summit attendees.

To me “self discovery” is a good term for what Shawn is able to bring about as he presents and asks questions during a series of discussions. These discussions have names such as “Remodeling your Company to Last – Today and Into the Future”, “Seven Keys to Differentiation for Remodeling Companies” and “Growing Your Business – What is the Next Step?”

One of my favorite segments is titled “Show me the Money – Where did all the Money Go?” During this segment Shawn challenges the group to think about how much money they really need to cover expenses and turn a profit – the capital that will allow them to grow their business. For most remodeling contractors this exercise is “sobering” as many discover that they perhaps didn’t have a good of a grasp on the financial side of their business as they felt they did. He also challenges them to use products of better quality, pointing out that while that may also cost more, the profit dollars on using these products is greater with the same amount of labor needed to install them. “Eye opening” is the phrase that was heard used by many.

The networking portion of this event is equally important. By the end of the first day you will see contractors from Connecticut exchanging business cards and contact information with those from Maine and vice versa. People who 12 hours ago met for the first time, playing pool together or sharing a story. If you think about it, Warroad becomes the conduit for this all to occur. I can’t tell you how many times I have heard people say, “I feel very lucky to have been chosen to attend this” or “Wow, I have a renewed sense of direction after today.” Just in the first few days I received emails from our guests this year and wanted to share one with you.

Hi Ben,

Just wanted to express my thanks to you and the rest of the crew at A.W. Hastings for the chance to attend the Remodelers Summit in Warroad. I have attended several similar seminars but the ability for the contractors to network and share views on new products building practices and experiences set this one far apart from the rest. As a builder/contractor/business owner the summit gave me a substantial investment in the future of our company and I walked away knowing our company is stronger because of it.

After listening to Shawn’s presentation I was able to see a new direction my business plan needed to take. I believe most of the contractors that attended the summit are much like me, we have become business owners not necessarily by choice but the natural progression has brought us to it. Shawn gave us a “tool box” full of essential information to make it to the next level and operate more professionally. It was an eye opening experience and he deserves high praise.

I was also able to see first hand the pride Marvin puts not only in its products but also the pride it has in the community of Warroad. The Marvin product line is always expanding and it has continued to be a company I enjoy buying products from. The fact they are willing to bring us to tour their facility and organize this type of Summit makes me believe they care, not only about their products but how they are represented by us, the contractor. I came away feeling even more confident that if I were to sell a Marvin product to my customer it was the right choice.

Again, many thanks to you, John and Chris for a great experience! 

Greg Briggs
Broadcove Builders – Maine 

I hope that in the future when you hear me speak about the Remodelers Summit with deep conviction, this will help you to understand why I believe so strongly in it and the value it has for the remodeling contractor.

Thanks to entire Hastings sales team for finding a quality group of attendees and to Hastings’ John Morey, Chris Eldredge and Mary Paquette for your roles in making this year the best Remodelers Summit I have ever attended.

Ben BrockettBen Brockett
Integrity Products Consultant
A.W. Hastings

It’s Official! “Marvin Inspiration Center” to Open at 7 Tide in Boston’s Seaport Innovation District

We have exciting news to share! We are very pleased to announce the anticipated opening of the “Marvin Inspiration Center” at 7 Tide Street in Boston’s Seaport Innovation District. The opening is the result of a groundbreaking partnership with Clarke Distributing, New England’s Official Sub-Zero & Wolf Showroom and Test Kitchen. As a company long known for forging unique trade partnerships, Clarke invited Hastings to become part of the 7 Tide project, slated for opening in September 2015.

“A.W. Hastings has long been known as a company dedicated to creating solutions for the architectural and design community, and the homeowners they serve,” said Hastings Executive Vice President and Chief Operating Officer Keenan Burns. “7 Tide will serve to enhance our commitment to our network of independent retailers by providing opportunities for our mutual customers to experience the Marvin product in new ways. We see our partnership with Clarke on this innovative and technology-driven Boston facility as an important part of our evolution, and one more way we can respond to the needs of our customers.”


L to R: Keenan Burns (COO, A.W. Hastings), Stephen Baker (Architect, Baker Design Group), Sean Clarke (General Manager, Clarke) at the October 28 unveiling event at the ABX show in Boston.

Clarke and Hastings will use the 7 Tide space to educate and inspire architects, designers and homeowners about their wide variety of products and services, and refer customers to their respective dealer networks for the actual product purchase. The building will be completely renovated, with individual Sub-Zero, Wolf and Marvin Showroom spaces. The Marvin Inspiration Center will feature high-touch, interactive opportunities delivered largely through the use of technology and design, creating an experience that is unmatched in the window and door industry today, while providing the educational, lifestyle and visual engagement that homeowners are seeking. Architects and designers will be encouraged to visit the facility with their retailer and their clients, to experience the Marvin product together in an immersive, hospitable environment.

Windows are an integral part of almost every kitchen design project,” said Clarke General Manager Sean Clarke. “When we saw the incredible synergy between our two distribution companies, including the customers we serve and the philosophy that guides us, we knew this would be a win-win for everyone. Through dynamic full-size kitchens and unique room spaces, visitors will see how our products work seamlessly together. And, for Boston architects and designers, this provides an efficient opportunity to make one stop and check two boxes off your list to button up a project.”


7 Tide will be Clarke’s third New England location (its first in Boston) and the 35th Sub-Zero and Wolf Showroom in the country. Clarke dedicated two years to intensive strategic business planning that guided them to develop an urban location, and another 18 months to finding the right building in Boston.

For more information visit 

We’ll keep you updated on the progress of this exciting new venture as we move closer to opening!