Marvin’s Ultimate Double Hung Next Generation – Where Technology Meets Tradition

I’ve had the opportunity to see the Marvin brand grow now for 23 years. Each time Marvin develops a new generation of product to replace an existing product, they challenge the industry and set a new level for size, performance, aesthetics, innovation and operational excellence. By doing so, Marvin essentially makes every other product that claims to be in their class obsolete.

When they came out with the original Ultimate Double Hung, Marvin did it again.

The Ultimate Double Hung was the first double hung window to:

  • Be performance rated
  • Eliminate visible vinyl jamb liners
  • Truly be easy tilt for cleaning

I knew our competition was obsolete because for the last 16 years I’ve watched as they have tried to either copy or upgrade their products so that they could continue their field marketing of being “just like Marvin” – but they are not.

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Marvin’s Ultimate Double Hung Round Top – Next Generation

So now Marvin is introducing the Ultimate Double Hung – Next Generation. Again we are going to challenge the industry. Marvin conducted numerous “Voice of the Customer” in person meetings while in the development of this product. They listened as customers told them what they would like to see in a new product. The result is truly beautiful and revolutionary.

The idea was to come up with a very traditionally styled unit; one that would remind you of the double hung units of your childhood. Styled with all wood interiors, no visible jamb hardware, and a simple sash lock. The unit is very clean and crisp – the only thing it seems to be missing is a pulley and cord system to balance the sash.

All that is very nice, but what makes it revolutionary? Let’s start with the operation of this unit. When you push the sash lock till it comes to a hard stop. You are actually retracting a multi-point locking system in both the top and bottom sash. You have an opportunity to either open the top sash first or the bottom sash. If you operate the bottom sash, “Listen for the Click.”  What has happened is that your top sash has relocked itself. You can operate the bottom sash as you normally would. Now close the bottom sash, watch the sash lock, and “Listen for the Click.” The unit locks automatically, and when locked the units are in “Performance Mode.”

There is an amazing peace of mind knowing that when your windows are closed they are locked, automatically. I believe that as you look into the future of window development that self locking units will become the norm, and units in semi-luxury to luxury markets which do not self lock will become functionally obsolete.

Marvin has included some other nice options to tailor the operation to the customers’ needs:

  • Vent Mode, which when engaged locks your unit at 4”  – again giving that peace of mind that your window is locked even as you allow for ventilation
  • Single Hung, for clients who are only looking to vent with their bottom sash, simplifying the exterior aeshetics
  • Integrated operator control devices for those with child safety concerns or where required by code
  • Non-Tilt Lock for those who want to limit the ability to tilt their windows for cleaning to professionals.

Additionally, Marvin has made this window scalable, available in sizes up to 60 x 120”. The hidden balance system automatically scales from simple block and tackle balances to class 5 spiral balances which take up 70% of the sash weight.

And of course all of this comes with what has always been part of the brand promise from Marvin. handcrafted

All Marvin products are handcrafted in America, built to your specific needs, with the options that you want, one at a time.

The next time you visit a Marvin showroom, ask to see the Ultimate Double Hung – Next Generation. By bringing technology and tradition together in a way that’s never been done before, it will change the way you think about the Double Hung window.

Mike Klahr bw2013 LARGE-2Michael Klahr
Marvin Business Development Manager

Let the Sunshine In!

sunCoaxing the perfect amount of light into your home certainly sets the stage for how you will be able to utilize the space.

Your lifestyle should dictate the invitation.  If you’re lucky enough to have input from the beginning stages of space planning, the manner in which natural light illuminates the rooms should be a driving force in your decision making. Lighting is no simple matter and how you choose to frame the natural light invited into the various areas of your home will dictate how the rooms will in essence be used.

Large open windows on a southern exposed wall in the kitchen isn’t a very well thought out placement. They say, “If it’s too hot, get out of the kitchen” but that advice falls flat for the culinary enthusiast! Save the large southern exposed windows for the areas of your home that you want to have an endless supply of bright light and passive solar heating. The living room or even the home office, where we tend to spend a good portion of the day reading, entertaining and working, is an area where we crave bright lighting.

Unfortunately we aren’t always able to dictate the placement of the rooms in our homes, and if we should find ourselves with a southern placed kitchen, windows are the perfect way to control the light and heat filtered into the space. Throughout the day the kitchen temperatures will rise above the set temperature as we use our appliances, above what we may find comfortable. This is where Marvin Windows can help to soften the burden of the hot southern sun with the appropriate size windows to control the level of exposure. Marvin also gives control back to the homeowner with our light filtering shades. Truly no situation will find itself without the perfect remedy.

Unlike the southern walls of our home, the eastern skyline ideally calls for large sized window placement to ensure the best possible start to the day, every day. There is nothing quite like greeting the morning sun, sipping a fresh cup of coffee in your cozy kitchen nook while you plan out the day. Equally as inviting for the early riser is to have the morning sun ascend through their bedroom’s eastern exposed windows or to set appropriately on the western side, catching the last rays and warmth of the sun. Large well placed windows are not simply a beautiful display with a sense of style, but the manner in which we merge the interior and exterior in a perfect balance.

sun2As the sun travels across the sky it affords us the perfect opportunity to use our knowledge of the various degrees of illumination and passive heating it presents throughout the day. We can use that information to choose the appropriate size, shape, placement and inserts of the windows to set the stage to enhance the lifestyle of the occupants within. Let’s take a look at a few examples:

Eastern exposure: Best for capturing morning sun in a breakfast nook, or a wake up call for the early riser. Big windows welcome in the first and less intense light of the morning sun.

Southern exposure: The brightest of rays should be saved for the space that gets the most living – the “living room.” Good news for those whose driveways face the south… less snow shoveling! Window size is dictated by the room that opens into the world. This light can be controlled by sizing, placement and window inserts to filter out harsh lighting if necessary.

Western Exposure: Excellent for the bedroom, dining room or family room as it catches the setting sunshine and brings the last bits of warmth indoors before the sun finally extinguishes for the night.

Northern Exposure: This side of the home gets the least sun exposure, perfect for spaces that don’t need natural sunlight in the home. Consider a theater or family room with a big screen tv, the movie buffs dream spot, or maybe a nice place for garage placement or the even late morning sleeper.

Remember, this is your home. Ask yourself: how will I live in it? What is my lifestyle? What tasks and activities play throughout the day within these walls? Our Marvin lifestyle experts will help choose the right windows to the let the sunshine in, perfectly!

 

naomiYour A.W. Hastings Representative
Naomi Mancha is a Products and Services Consultant at A.W. Hastings. She comes from a diverse background in the field of interior design and sales. Her focus is on the development of relationships with architects, contractors and institutions as well as keeping home building and renovating projects advancing to a spectacular conclusion.

 

Focus on Affordable Housing: Rockview Terrace

Rockview Terrace is a new construction affordable luxury living development in New Haven, CT. The 77-unit mixed-use development consists of 2, 3, and 4-unit buildings, each with its own building style and color-scheme. Infinity and Marvin windows were used throughout the development.

Read the full Rockview Terrace case study at awhastings.com/project-profiles.

Focus on Affordable Housing: McConaughy Terrace

As we continue our look at some standout affordable housing projects using the Marvin Family of Brands – today we highlight McConaughy Terrace, one such community in New Haven, CT.  McConaughy Terrace recently underwent major renovations that included both roof and window replacements on close to 40 buildings – with beautiful results. Infinity windows were chosen for the 200-unit neighborhood to save on energy and maintenance costs.

Read the full McConaughy Terrace case study at awhastings.com/project-profiles.

Focus on Affordable Housing: Wilmont Crossing

Wilmont Crossing is a new construction mixed-use affordable housing complex. It was built to be a secure, reliable, and aesthetically appealing residence option for the growing population of residents in New Haven, CT who need handicap accessible housing. It contains 47 apartments, a community center, and 9,000+ square feet of retail space. Integrity All Ultrex Windows were used throughout the four-story facility.

Read the full Wilmont Crossing case study at awhastings.com/project-profiles.

A Memorable Marketing Trip To Warroad

A.W. Hastings Field Marketing Manager Beth Gendron shares highlights from Hastings’ first all female marketing trip to Marvin headquarters in Warroad, MN.

Many of my Hastings colleagues have been to the Marvin factory in Warroad, MN numerous times, and they always come back with great stories to tell. So I was excited recently to have my first opportunity to co–host (along with Hastings’ Cindy Breheny) a retailer trip to the Marvin factory in Warroad, MN. This trip was even more special because it was Hastings’ first ever all female marketing trip. 

Many of our attendees had never had the opportunity to visit the Marvin factory, and our goal was to leave them with the “wow” factor that everyone has when visiting Marvin for the first time! We accomplished that and more, because even better, we were able to share so many great ideas and conversations on a professional and personal level during the trip.

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Trip attendees take a break from their non-stop agenda to pose for a photo at Marvin’s marketing offices in Eagan, MN.

Our trip started with a stop in Minneapolis, where we toured the Walker Sculpture Park and experienced the iconic cherry and spoon and the heart of the park system in Minneapolis. Then, it was on to a private tour of the Purcell-Cutts House. The next day, we visited the corporate marketing office in Eagan to get a behind the scenes look at their marketing operations, and then it was off to Warroad on Marvin’s private plane. When we arrived in Warroad, we met up with our tour guide, Elena, and started our factory tour of wood processing before finishing up with the museum tour. The highlight of the tour for many was the Marvin museum, and it was touching in so many ways as several of these women are part of a family owned business and are owners themselves.

I know that our attendees on this unique trip to Marvin were left with a new appreciation of Marvin and the craftsmanship and values that the Marvin family is committed to. Many of the marketing managers/owners could also relate to the Marvin family and were inspired by their story, which was so great to see. 

Here are just a few of the comments I received in post-trip thank you notes. “Our trip was rewarding in the people and places we met, especially learning about and understanding the care and attention Marvin gives to its brands, products, services, its employees, its community and its customers.” – Joan Brooks, Harbrook Fine Windows, Doors & Hardware  

“The trip to Minneapolis and Warroad was terrific and so well organized. I am so glad I decided to go. Thanks to all the Hastings and Marvin people who made the trip interesting and comfortable. I have returned with greater enthusiasm for Marvin products, a renewed appreciation for American ingenuity and the importance of community.” – Allison Neumann, Ed Herrington, Inc. 

“As always, the trip was well planned and you all did a fantastic job catering to the group. It was a good ‘reMarvinization’ for me to spend some time in Warroad and I also really enjoyed visiting the Guthrie, which I’ve heard so much about.” – April Bolin, Windows & Doors By Brownell  

During the trip, we shared a lot of laughs and all of us connected on a more personal level.  Our first night at dinner, the waitress at the restaurant asked us if we were a sorority that was reuniting …. That just goes to show the connections that were being formed a few short hours into the trip!  

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The group at Marvin’s headquarters in Warroad, MN.

All of the attendees left with a renewed appreciation for American made products, family business values, the importance of their community, and most importantly the care and attention Marvin gives to their customers. Thanks to everyone who attended and to Cindy for all her help and guidance in planning this trip – an experience I will never forget! 

beth-gendronBeth Gendron
Field Marketing Manager, A.W. Hastings

Congratulations to the 2014 Integrity Red Diamond Achiever Award Winner!

Designed by Ron Lamarre of Lavallee I Bresinger Architects, the new Student Center at Manchester Community College in Manchester, NH is a contemporary space that brings the campus out of the 60s. The building was built to provide a place for students to lounge, learn, collaborate, dine and exercise, while also improving the school’s overall image.

Click here to learn more about this winning Integrity project.

Windows 101: The Basics and Beyond – Anatomy of a Double Hung: Part 2

Windows 101: The Basics and Beyond is a new educational video series produced by A.W. Hastings, and designed to help homeowners understand fundamental terminology and concepts about windows.

In the third segment,”Anatomy of a Double Hung: Part 2,” homeowners can learn about the parts and structure on the “inside” of a double hung, along with sill details and styles.

Watch for more videos coming soon!

The New Hampden Academy Shines with Marvin Windows

Hampden Academy, a regional public high school, also serves as a community center in Hampden, Maine. When state funding wasn’t enough, the community rallied around this project – raising additional funds to add extra features.The building earned LEED Silver certification, with the use of natural light at the forefront of planning and construction.

See the full case study to learn which Marvin Windows were chosen for Hampden Academy and why.

Windows 101: The Basics and Beyond – Anatomy of a Double Hung: Part 1

Windows 101: The Basics and Beyond is a new educational video series produced by A.W. Hastings and designed to help homeowners understand fundamental terminology and concepts about windows.

In the second segment,”Anatomy of a Double Hung: Part 1,” homeowners can learn about parts and structure on the “outside” of a double hung window, along with popular casing styles and options.

In our next installment, “Anatomy of a Double Hung – Part 2″, we’ll learn about parts on the “inside” of a double hung, as well as sill details and styles. By sharing this series, you can help homeowners become more knowledgable before making their next window purchase!